Beef Magazine
Nebraska cattle producers gain new direct access to Korean market
Coupang and Nebraska Beef partner on direct-sourcing initiative to create export pathway for U.S. beef.
Meat Signal
This new direct export pathway for U.S. beef to South Korea via Coupang and Nebraska Beef could tighten domestic supply and support higher wholesale prices for boxed beef. You should consider this potential reduction in available U.S. beef supply when planning your protein procurement strategy.