Meat & Poultry
Kroger private label expansion focuses on key brands
The retailer’s Private Selection brand generated approximately $2.9 billion in annual sales in 2025.
Meat Signal
Kroger's expansion of its Private Selection brand, a significant revenue driver, suggests they may increase their internal sourcing of beef and pork products. This could lead to reduced demand for wholesale proteins from external suppliers, potentially impacting your future purchasing volumes and contract negotiations.
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