The Provisioner
Influencers get an up-close look at California beef, from ranch to table
California Beef Council hosts 17 food and culinary social media influencers to get an in-person look at beef, from cattle on the ranch to a dining experience with a Ranch & Restaurant Pop-Up event.
Meat Signal
The California Beef Council's influencer event highlights efforts to boost consumer perception and demand for beef, suggesting potential for stable to firmer wholesale prices in the region that could influence your boxed beef procurement strategies. Focus on securing favorable contracts now for key cuts as increased consumer interest could lead to tighter supplies and upward price pressure.